Behind the scenes // directing an LMN commercial video shoot
About Me
I've been doing this since before it was a career path. The pull toward visual communication — figuring out how something should look, what it should say, how those two things become one thing — showed up early and never left. I've spent the years since getting better at it, and at understanding what it actually takes to get good creative into the world: the briefing, the relationships, the judgment calls, the hands-on work when that's what's needed. Today I work as a brand and creative director. I plan and direct photoshoots. I lead rebrands. I work with writers, developers and designers to build things that hold together — across a website, a campaign, a set of field materials, whatever the work requires. Based in Calgary. Working across Canada and the US.