Rebranding and Packaging Design for GO Seafood
A few years ago, I led the rebranding of Green Ocean Seafood, transforming it into GO Seafood. The rebrand included a distinctive package design featuring craft paper backgrounds and plaid accents, aligning with the brand's natural and authentic identity. As GO Seafood expanded its offerings to include organic and wild-caught shrimp and fish for the North American market, I continued to elevate the brand’s visual appeal. I maintained the emphasis on natural elements, incorporating weathered wood textures, distressed typography, and a bold, complementary color palette. These design elements were enhanced with top-tier photography and expert food styling, ensuring that the packaging stood out on shelves while communicating the brand's commitment to quality and sustainability.