To elevate brand awareness, we strategically implemented describer videos as part of the paid social campaign at LMN. These videos were crafted to highlight the key benefits of LMN, emphasizing how the platform empowers users with time and financial freedom, enabling them to enjoy life beyond work. As the project lead in a lean marketing team, I wore many hats, overseeing the entire process from concept to execution. My responsibilities included: • Developing the creative brief and writing compelling scripts • Scheduling and coordinating all aspects of production • Hiring and managing talent, photography and video crews • Handling wardrobe and location scouting • Providing art direction during both pre-production and post-production • Designing graphics for video supers • Managing the project budget The final describer video was successful in our paid social campaign and became key assets on LMN's website, effectively engaging site visitors and driving traffic.
