LandArt
Beamsville, Ontario
MM Moore Construction Company
Addison, Texas
The Brooklin Group
Brooklin, Ontario
"Real People Doing Real Things" Content Series for LMN
This top-of-funnel content series showcases LMN customers sharing their business stories, offering valuable advice and best practices to their peers. As the project lead, I managed all three campaigns from concept to completion. My responsibilities included: • Client Selection: Identifying and selecting the right customers to feature in the series. • Interviews: Conducting in-depth interviews to capture authentic insights and experiences. • Scheduling and Budgeting: Coordinating all aspects of production, from timelines to financial planning. • Art Direction: Overseeing both video and photography, guiding the creative direction through pre and post production. The resulting clips and stills have become versatile assets for LMN, continually used across paid and organic social media posts, brochures, e-books, blogs, and print advertisements.