Following the truck design, I created cycling jerseys for Minii Adventures customers and coaches. These jerseys are now in their second print run!
Minii Adventures - Truck + Kit Design
Charlotte Batty of Minii Adventures had her branding well established when she approached me for help. Her logo, color palette, and messaging were all solid. What she needed was a way to bring that strong brand identity to life on her cycling jerseys and Toyota Tacoma pickup. Designing the truck was a fun project. Instead of using a full vehicle wrap, I opted for decals to keep costs down while still achieving a striking design. I layered graphics, applying a sumi-e black ink illustration of a forest scene on clear vinyl to add depth and atmosphere. Enlarging the glyph and setting it at an angle gave the truck a dynamic look, making sure it stands out at the trailhead and turns heads wherever it goes.