What if Sapporo went minimalist?
In my own time and on my own dime, I decided to reimagine the look of one of Japan’s most beloved beer brands for the Canadian market. Without following a brief from a brand manager—though we did exchange a few ideas—I embarked on a creative experiment. This wasn't about setting up a big pitch; it was about having fun and flexing my creative muscles. I wanted to explore what would happen if I followed my "What if?" and took Sapporo in a minimalist direction.
