Capturing the Thrill of the Trails on Two Wheels
While capturing dynamic photos of the GAS GAS e-bikes on the best trails in Durham Region, I was also directing a video shoot to ensure a cohesive visual narrative across all content. Through a series of carousel social posts, I highlighted the powerful capabilities of the e-bikes and the adventure that awaits riders at Trail Hub, bringing the excitement of the trails to life across multiple platforms.
Designing The Bike Shop at Trail Hub Logo
When tasked with designing The Bike Shop at Trail Hub logo, my goal was to create a visual identity that seamlessly extended the Trail Hub brand while establishing a distinct presence for the bike shop itself. Trail Hub’s brand is all about adventure, connection with nature, and the thrill of the trails, so it was essential that The Bike Shop logo reflected these core values while also standing out as a unique entity.
Photo-Based Social Carousels
These photo-based social carousels specifically tailored for Instagram Stories and collaborative posts with GP Bikes, the largest motorcycle shop in the GTA (Greater Toronto Area). These carousels were crafted to highlight Trail Hub’s new e-bike rental program, emphasizing the partnership with GP Bikes, their prime location, and the extensive trail network accessible from Trail Hub.
The carousels featured dynamic visuals of the GAS GAS e-bikes in action, paired with strong text messages that reinforced key points: the ease of renting at Trail Hub, the benefits of their affiliation with GP Bikes, and the unparalleled access to over 240 km of scenic trails. This collaborative approach not only engaged Trail Hub’s audience but also leveraged GP Bikes’ broad reach to attract a wider customer base.
