Logo Design for Wheelhaus

Wheelhaus is a performance bicycle repair shop, catering to both elite racers and weekend warriors. With a focus on mountain bikes and gravel bikes, I designed a logo that captures the essence of these two styles. I merged their silhouettes at the front wheel, creating a unique design that plays with positive and negative space. The entire shape is framed by a shield, reminiscent of those often seen on a bike's head tube, giving the logo a strong and recognizable identity that aligns with the shop's performance-driven brand.

I had fun creating the social logo for Wheelhaus, pulling the silhouettes out of the shield and dropping it into a circular mask with the wordmark running through the middle of it all.

Most cyclists love new kit and many want to support the brands that represent their interests and passions. Wheelhaus is pretty excited to see their customers wearing this jersey in the trails and on the roads.

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